The Africa’s Eden MICE Show 2026, a major regional meetings and business events trade show, is set to take place in Livingstone, Zambia, from February 19 to 21, 2026. This event will highlight the Victoria Falls cross-border region, which includes Zambia, Zimbabwe, Botswana, and Namibia, as an emerging high-value Meetings, Incentives, Conferences, and Exhibitions (MICE) destination. With the region’s stunning landscapes and rich cultural heritage, the MICE Show aims to establish Livingstone and its surrounding areas as viable alternatives to the traditional business event hubs in major cities like Cape Town and Johannesburg.
What is the Africa’s Eden MICE Show?
Africa’s Eden MICE Show 2026 is poised to be a landmark event for the tourism and business events industry in Southern Africa. The show will be a hosted-buyer style MICE event, offering pre-scheduled meetings between hosted buyers—such as MICE planners, Destination Management Companies (DMCs), corporate and association buyers—and regional suppliers like hotels, venues, and DMCs. The goal of the event is to integrate business events with destination marketing, allowing international buyers to experience not only the venues but also the surrounding destinations, ensuring that the local culture and the value of the region are an integral part of the business event experience.
Held in the heart of the iconic Victoria Falls region, the event will include site inspections and immersive activities at landmarks like the Royal Livingstone Resort in Zambia, the Chobe Game Lodge in Botswana, and the Victoria Falls Safari Lodge in Zimbabwe. The goal is to give buyers a deeper understanding of what the region can offer beyond traditional business settings.
Who Are the Organizers and Partners?
The event is organized by Africa’s Eden Tourism, a regional destination marketing alliance that unites Botswana, Namibia, Zambia, and Zimbabwe under a shared vision of sustainable tourism growth. Africa’s Eden Tourism is collaborating with key industry stakeholders, including the Southern African Association for the Conference Industry (SAACI), which serves as the official strategic MICE partner for the 2026 edition. Ethiopian Airlines is the official airline partner, facilitating travel arrangements for attendees, and various national and local stakeholders, including Zambia Tourism Agency, will actively promote and exhibit at the event.
Where Will the Event Take Place?
The show will be held at various venues in and around Livingstone, Zambia, offering a unique opportunity to experience the Victoria Falls region’s MICE potential. Attendees will have the chance to explore Livingstone, visit the stunning Victoria Falls (straddling the borders of Zambia and Zimbabwe), and engage in activities such as township-style dining experiences and Zambezi river excursions. The inclusion of neighboring Botswana and Namibia will enhance the cross-border appeal, showcasing the full diversity and potential of the region as a MICE destination.
Why is the Event Significant for the Region?
The Africa’s Eden MICE Show 2026 is strategically positioned to promote the Victoria Falls region as a year-round MICE destination that complements the traditional South African hubs of Cape Town and Johannesburg. While those cities remain key MICE centers, the Victoria Falls region offers an attractive alternative for global buyers seeking a more diverse, immersive business event experience.
Zambia, Zimbabwe, Botswana, and Namibia are each home to unique cultural assets and world-renowned natural attractions. By focusing on the MICE market, the event will help reduce seasonality in tourism, create sustainable jobs, and boost local economies year-round. The integration of local culture into business events will highlight the authenticity and vibrancy of the region, encouraging international visitors to extend their stay beyond just business activities.
Who Will Attend?
The event will attract a diverse range of delegates, including international and regional MICE buyers such as Professional Congress Organizers (PCOs), incentive houses, corporate travel planners, and association event planners. Exhibitors will include local suppliers from Botswana, Namibia, Zambia, and Zimbabwe, such as hotels, lodges, venues, and tourism boards. The show offers an excellent opportunity for businesses from these countries to showcase their services to a broader international audience.
How Will the Event Benefit the Local Economy?
The Africa’s Eden MICE Show 2026 is expected to significantly benefit the local economy by promoting the region as a top-tier business events destination. The event’s hosted-buyer format ensures that key decision-makers in the MICE sector will engage directly with regional suppliers, creating valuable networking opportunities and facilitating potential partnerships. By focusing on a diverse set of attractions—spanning from high-end luxury accommodations to unique cultural experiences—the show will position the region as a dynamic, accessible location for global business events.
Moreover, the emphasis on community-based experiences, such as local dining and cultural events, supports the goal of ensuring that tourism dollars are reinvested in the local economy, benefiting both small businesses and large enterprises.
Looking Ahead: The Future of MICE in the Victoria Falls Region
Looking toward the future, the Victoria Falls region is poised for continued growth as a MICE destination. The success of the Africa’s Eden MICE Show 2026 will provide a platform for future events, attracting more international attention to the region and reinforcing its status as a unique location for meetings, incentives, conferences, and exhibitions. As the world shifts toward more experiential, immersive business events, the Victoria Falls region’s ability to combine stunning natural beauty with world-class facilities and services positions it as a rising star in the global MICE market.
Conclusion
The Africa’s Eden MICE Show 2026 is set to showcase the Victoria Falls region as a prime destination for business events, positioning Zambia, Zimbabwe, Botswana, and Namibia as global players in the MICE tourism sector. With its focus on cultural immersion, sustainability, and regional collaboration, the show will serve as a transformative event for the Southern African tourism industry. As Livingstone and its neighboring countries continue to build on this momentum, the region’s future as a premier MICE destination looks incredibly promising.
